How Sales Order Automation Boosts Productivity & Sales

150 150 Tim Robertson
How Sales Order Automation Boosts Productivity & Sales photo
Sales order automation gives companies the ability to move away from the data entry of paper, fax, and emailed sales order documents.

Companies using cloud-based sales order automation software receive validated orders directly into their sales order application ready for processing – within seconds of their customers having sent it. Better yet, it’s done with zero technical changes or process change in the sender’s environment.

Not only does the processing of sales orders become more efficient, some companies have experienced substantial sales growth as a result of implementing sales order automation.


“Most orders are received via phone, fax, with the vast majority arriving on email. Once received, the order is processed manually. Because of the time this takes we couldn’t process orders fast enough and were losing potential orders as a result.” – Arco


How It Works

Emailed Orders

Customers who send their sales orders by email are given a specific email address assigned for processing their orders. Sales order capture technology maps the data directly from the PDF (or Word, XML, EDI, Excel) document, validates it, and then places it into the sales order application.

Faxed or Paper Orders

For customers who print or fax in their orders, Intelligent OCR intuitively detects each customer’s unique identity. It then performs field mapping on each order form, and makes the data available in the sales order application.

Impact on Customers

It’s important that customers are not impacted by a new technology related to their ordering process, which is why this approach to automation works so well. And because best-of-breed sales order automation is cloud-based, there is no need for any application, infrastructure, or process change for the buyers sending in their orders.


Companies implementing automated sales order processing:
  • Reduce sales order processing administration overhead
  • Give current employees more time for revenue generation
  • Eliminate 90 –100% of processing errors
  • Provide a better customer experience

For more information about ASAP Sales Order Automation, click here.